Messages, nearly 2,000 a day, batter the average adult. About twice as many as we received ten years ago. If you don't believe it, when you get up tomorrow, start counting. How many commercials do you hear on the radio? How many billboards do you pass on the way to work? How many messages grab you as you pass the newsstand And you haven't even opened up your mail yet. Or visited a store. Or turned on the TV.